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Important Work

Sue Schwartz Nelson, Mary Leber and Janet Ingersoll are long-term care consultants at Ecumen. They log hundreds of miles per year helping nursing homes improve their operational performance. It is behind-the-scenes work that is extremely important and the consultants aren’t often the story; however, Ecumen’s work recently was highlighted in this story in the Duluth News Tribune around their work with Chris Jensen Home.

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John Ewoldt on Long-Term Care Insurance

Interesting story in yesterday’s Minneapolis Star Tribune by John Ewoldt on long-term care insurance.As John mentioned in his article, most baby boomers told us in the Ecumen Age Wave Study that they find long-term care insurance difficult to understand and want more hybrid products, such as disability insurance with a long-term care benefit.This is where there is great potential for the private market and government to work together. The market could deliver more appealing, more flexible, easier-to-understand products that people see benefit in. Meanwhile, state government could create a one-stop web site where people can easily compare state-endorsed products. If we want to get more people to pay for their long-term care and plan ahead for retirement costs, we have to create products that people will use and can benefit from earlier in their lives.

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The Pro-Age Campaign By Dove

Ad From Dove Pro-Age CampaignPosted by Kathryn Roberts, CEO and PresidentI love, love, love the new Pro-Age campaign by Dove. Aging is about living, and the Dove campaign emphasizes it in spades. What Dove is doing is stepping out of the stale stereotypes of aging. Check out these findings from Dove’s global study on perceptions of aging. - 91% feel the media and advertising need to do a better job of representing realistic images of women over 50. - 87% of women believe they are too young to be old. You’ll find similar findings in our Ecumen Age Wave Study. So we know people are thinking differently about aging. What an opportunity for us in the senior housing and services profession. George Burns, who lived to be a centenarian, said, 'You can’t avoid getting older, but you don’t have to get old.' Words of experience for all of us.

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Does your Senior Housing Community Have IT?

Posted by Mick Finn, Chief of Operations The other day I had the opportunity to meet with a number of senior housing leaders from around Ecumen. We were talking about IT.IT is that feeling you get when you walk into a senior housing community, whether it’s independent living, assisted living or a nursing home and you just feel good. You get a warm, comfortable feeling. There is a vibe. People greet each other by name. They smile. They laugh. They’re genuine. You just know that that community just has IT. We couldn’t point to one thing that IT is, but here are some of the things that I think contribute to IT in senior housing.- A focus on hospitality. We’re not just providing bricks and mortar, we’re creating home from our greeting on the phone to the care with which we make dessert.- Authentic people, who are completely honest with each other and their customers, in good times and bad.- Collaboration - people getting out of their own worlds to put their heads together with colleagues.- Openess to take risks to make things better, and abandoning fear of failure.- A wide open door, where people can have candid conversations and ask about things on their mind.- An understanding of the big picture. People in places that have IT know how their job contributes to something larger.- Plenty of opportunities for people to continue learning and growing.- Looking forward. People at places that have IT are continually looking forward, striving to improve upon IT.This is just a partial list of what I think contributes to IT. What do you think contributes to IT? One other thing about IT. You know you have IT when your customers and team members want to be part of the community you help create rather than simply 'having to be there.'

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Repositioning Senior Housing in Duluth

Posted By Dana Wollschlager, Director of Real Estate DevelopmentThe The photos above show the 'today' and 'yesterday' of our senior housing community in Duluth, Minnesota, called Lakeshore. Lakeshore is located just down the street from the historic Glensheen mansion.This senior housing development was a complete repositioning of an outdated nursing home. The new Lakeshore was designed with a lot of input from community members. They wanted this to be a place that you could live independently, but where you’d have easy access to health care. They wanted it to offer some of the best views on Lake Superior, and wanted it to be a destination place or a community that was an integral part of the larger community rather than isolated. Lakeshore, which includes full independent living, assisted living, memory care and rehabilitation services, hits all of those desires.We’ll soon direct you to the new Lakeshore web site. We’re finishing up some changes and adding some new photos (talk about great views). The new Lakeshore is a great example of senior housing development that repositions an outdated nursing home and creates housing that people want to live in while making health services easily accessible. The new Lakeshore expresses that 'aging is about living.'Next time you’re headed to the North Shore stop at Lakeshore and grab a sandwich or a pie at their Cascade Cafe. People from around around the area drive here for lunch, light dinner or a snack for the road.

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AOL Founder Tackles Health

Taking control of our own health earlier in our lives is essential to the health and financial future of our country, Minnesota and long term care, especially as we approach the age wave. If we can keep people healthier longer, we can help them live longer in their own homes and hold down public costs for expensive long term care. The average cost in the U.S. for assisted living is $35,000 per year; a nursing home is about $75,000 annually. Most nursing home costs are paid by the government through Medicaid.Steven Case, founder of AOL, is combining technology with people’s desire for more personal control over their future. Last Thursday he launched According to CBS Marketwatch, his goal is to make health care resources, services and products easy to find and use so people will track their health just as they track their stocks online.Case says he’s targeting women in this venture, as they’re seen as most often the 'keepers of health' in the household. An area that would be very beneficial for Case to add to this site would be resources on long term care. Many of these baby boomer women he’s focusing upon are caring for their parents as well as their children.It could include information on what to ask a home care company, assisted living community, nursing home or other senior housing community when shopping for such services; how to pay for long term care if needed; a checklist to consider when trying to keep a parent as independent as possible … and other questions that are increasingly on baby boomers' and others' minds. Long term care providers also could provide such a site and really become the local knowledge broker for people.People turn to the net in droves. Of Internet users, 80%, or about 113 million adults, have researched a health topic online, according to the Pew Internet & American Life Project, a Washington nonprofit that looks at the social impacts of the Internet. Technology is only going to play a bigger impact in giving us more control in taking care of ourselves and aging successfully.

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Minnesota and Senior Housing Development

Minnesota has about 1.5 million baby boomers. According to Ecumen’s Age Wave Study, here are the most important characteristics to them as they think about senior housing:

Nearby friends and family
Easy-access health care
Ownership instead of renting
Easy-access shopping
Availability of spiritual opportunities
Easy-access transportation
Meaningful volunteer opportunities
Welcomed community involvement
Easy-access fitness opportunities
Travel opportunities
Educational opportunities
Multi-generational community

Waconia, Minnesota, recently built senior housing on the main street close to many community amenities rather than out in a corn field. It meets many of the criteria that baby boomers think are important to them. As we think about the future of Minnesota and senior housing, this is a great check list to start with and use in planning senior housing development.

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Aging is an Active Verb!

Aging is an active verb!Kudos to Aging Services of California, the state’s non-profit senior housing association, for adopting the tagline above. Anne Burns Johnson, president and CEO of Aging Services of California, said. 'Our goal is to present aging as an inclusive process, not a label placed on the elderly.'This type of positioning, focusing on aging as inclusive (everyone does it) and all about living (even at the end of life) is where the senior housing profession needs to be. We so often in senior housing and in society focus simply on aging as declinism. (I just saw an ad for assisted living. A woman was patting the senior customer on the head. It was so patronizing.) There is so much more to aging than physical decline, but we miss it.Guess what? Seniors still make out, still drive, still swim, still travel, still like to go to great restaurants … . and even when their bodies don’t let them do these things, they are still living. As we look at positioning in the senior housing profession via advertising, interactive communications, direct mail and public relations we and our customers would be well served on emphasizing that 'aging is an active verb.'

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Upcoming Successful Aging Conferences

Two conferences coming up back to back the first week of May that look like they’ll have quite a bit of information related to successful aging.The Minnesota Senior Federation is holding 'To Life': Fullfilling Your Vision for Health, Wealth and Happiness. It’s Saturday, May 5th from 8 a.m. to 4:30 p.m. There are several tracks you can take, such as Lifestyles, where you’ll learn about things such as brain fitness. There are other tracks that include financial planning for the life you’ll want and issue areas, such as senior housing. The keynote speaker will be Bowen White, M.D., a humorous, insightful speaker who has been featured on CBS This Morning and the Wall Street Journal. He’ll discuss 'living fully.'HealthPartners is holding a conference called Forever Young: Baby Boomers Reinvent Retirement on May 4th at the Holiday Inn Metrodome in Minneapolis. Objectives of the conference are- Define the impact Baby Boomers will have on the future of healthcare.- Discuss the most current treatment strategies in treating the Baby Boomer with endocrine, heart, and depression issues.- Evaluate the benefits of healthy lifestyle and quality of life.- Discuss coping mechanisms to utilize in midlife and beyond.- Identify the physical, emotional, and psychosocial issues the Baby Boomer faces as they mature.

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Larry King Celebrates 50 Years of Chatter.

Larry King, the CNN talk show host, is celebrating his 50th anniversary of interviewing some of the biggest names. Work is an integral part of Larry’s life. Like the baby boomers in our Age Wave study, Larry King is going to continue doing what he loves: his work. At 73, Larry has no plans to retire.

He’s changing aging and there will be many more like him who continue doing the things they enjoy as they get into their 70s, 80s and beyond. That is going to cause advertisers to get with it. Several years ago USA Today dropped Larry’s column because of 'demographics.' What they meant was that Larry was too often writing about people such as Frank Sinatra who was no longer alive.

Larry asked this question in an interview with Minneapolis Star Tribune writer Neal Justin. The Larry King profile is in today’s paper. '[On Larry King Live], there’s a lot more emphasis on whether we’ll appeal to people 25 to 42. I still don’t understand that if a guy is 65, gainfully employed and last year bought a Cadillac and this year might be thinking about a Lexus or a Lincoln, why we don’t want him?'

Smart, effective advertisers will put agesim in a box and bury it forever.