The Pro-Age Campaign By Dove

Ad From Dove Pro-Age CampaignPosted by Kathryn Roberts, CEO and PresidentI love, love, love the new Pro-Age campaign by Dove. Aging is about living, and the Dove campaign emphasizes it in spades. What Dove is doing is stepping out of the stale stereotypes of aging. Check out these findings from Dove’s global study on perceptions of aging. – 91% feel the media and advertising need to do a better job of representing realistic images of women over 50. – 87% of women believe they are too young to be old. You’ll find similar findings in our Ecumen Age Wave Study. So we know people are thinking differently about aging. What an opportunity for us in the senior housing and services profession. George Burns, who lived to be a centenarian, said, ‘You can’t avoid getting older, but you don’t have to get old.’ Words of experience for all of us.