America’s Opportunities in Aging

We want to invent the future, otherwise we know what it’s going to be.’Great quote from Joseph Coughlin, Ph.D., and head of MIT’s AgeLab. Robert Powell, at Marketwatch.com, has some great insights from Coughlin, an aging services innovator and visionary who sees huge opportunity to transform for the age wave and make society better. A few key points he raises: ‘Boomers are not the first generation to get old, but they are first to have health and wealth and the expectation that things will be different.’Think Differently: He calls for financial firms to design new products that will provide income to Americans who want to modify their houses as they age or who still have transportation needs long after they stop driving. ‘We are about to see baby boomers sever the link between health and health care.’Health and Wellness: The next generation of seniors will pursue wellness, and technology will play a large role in that.Entrepreneurship. Boomers will live longer and work longer. Many more of them also will seek work that is rich in purpose … for many that will mean a different job.‘Boomers will want to remain alive not just live longer.’ Lifetime Learning: Coughlin sees many boomers moving to college campuses where they can take classes, stay engaged with other generations and have easy-access health care.Interestingly, but no suprisingly, Coughlin’s insights completely parallel what we heard from boomers in our Age Wave Study. Do you agree/disagree with Coughlin? Any other insights you have about how aging will be different than it traditionally has been?