Colorado: Working to Ride the Age Wave

Colorado gets it.Brent Green, author, boomer and marketing expert based in Colorado, blogged recently about Silverprint Colorado, a new initiative in that state to seize the ample opportunity of the Age Wave. It was designed by businesses, citizens, public officials and others. It’s goal is direct:

Colorado will establish a culture for positive aging addressing the needs, contributions and opportunities for all its older residents.

It has five focus areas:

1. Coordinated long-term care.

2. Transportation

3. Training professionals about seniors and educating the public

4. Health/wellness

5. Civic engagement, volunteerism and workforce

As Silverprint Colorado highlights: Aging is a lifestyle, business and economic opportunity.