Can’t we just spin’ our way out of this?That might be the question on the minds of some of the nursing home operators that were named today as ‘the nation’s poorest performing nursing homes’ by The Centers for Medicare & Medicaid Services (CMS).The answer is NO, and it’s an especially LOUD NO when you’re caring for fellow human beings.Some people like to talk about getting ‘spin doctors’ to help them in a crisis. Spin is simply another word for deception. And the ‘doctors’ who practice it shouldn’t be allowed to operate.We live in a world run by imperfect human beings. Crises, mistakes and bad news hit the best of organizations; And what the best of organizations have in common when such a situation hits is: They don’t SPIN. Rather they take some seemingly simple steps in what can be very difficult, embarrasing situations:1. They go right to work to identify and fix the problem.2. They learn from mistakes so that they’re not repeated.3. They communicate openly and honestly.4. They become a better organization and build even stronger trust with the people who rely on them.Some crisis situations are complex; how we respond to them shouldn’t be.Posted by Eric Schubert, Director of Communications