Research Giant Nielsen Says Advertisers Must Change Thinking on Aging . . . Duh?
Aging is changing how companies need to look at consumer advertising.
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Aging is changing how companies need to look at consumer advertising.
Senior housing and services is about empowering people and honoring them as Merry Kole demonstrates.
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What time did you wake up today? Probably later than Ecumen volunteer of the year Frances Beck, 88, who delivers newspapers every day at 5:30 a.m. at Ecumen's Bethany Community in Alexandria, Minnesota. Frances is everywhere: At 7:30 a.m. she goes to the office and makes coffee and gets the cookie tray ready for visitors and residents. She helps deliver Meals on Wheels. She helps immobile residents get to and from activities and appointments. She points helps with tours. She's on the welcoming and social committees. (She's her own one-person welcoming committee!) Every Sunday, she assists with communion at the chapel . . . and more . . . and more. And, amidst it all, she always has a beautiful smile that says "Welcome." Frances thank you for helping us live our mission of creating home for older adults wherever they choose to live.