Technology, Aging and the Change Wave

Yesterday we were talking about how fitness is viewed by different generations. Soon we’re going to hit the first American seniors that embrace the computer. When we talked to boomers in our Age Wave study, most use the internet, and they expect it to help them live more independently and longer.Now you’re seeing a number of social networking sites geared toward baby boomers. Matt Richtel wrote about several of the emerging ‘boomer’ sites in a recent N.Y. Times article entitled ‘The Graying of the Web.’ Current sites include: rezoom (which bills itself for the ageless generation), Boomj, and Boomertown. One site that is probably going to be a success is agis, which looks like it’s still in a pre-launch phase and is designed for family caregivers who are trying to navigate long-term care. It has received significant venture capital funding. What’s appealing about it is that it focuses on family caregivers to be a one-stop online resource where they can find the information they need to care for a spouse or parent, and talk with others who are experiencing the same thing. The upcoming generations of seniors are used to using technology to help them get the information that they need, when they need it. Marriage between technology that answers questions and makes it easier to navigate the long-term care maze is a good one.