Give aging a new voice – one that reflects what today's older adults have to say! More than ever before, older Americans are working longer, trying new things and engaging in their communities. They're taking charge, striving for wellness, focusing on independence and advocating for themselves and others. What it means to age has changed.
August 21 is National Senior Citizens Day — a day to honor seniors and celebrate their achievements. In 1988, President Ronald Regan proclaimed the observance, saying: "For all they have achieved throughout life and for all they continue to accomplish, we owe older citizens our thanks and a heartfelt salute. We can best demonstrate our
The stereotype that growing old means slowing down gets a strong rebuttal from a Russian photographer who has recorded the exploits of seniors accomplishing amazing feats. In his Age of Happiness photo project, Vladimir Yakovlev vividly captures people in their later years accomplishing great things. Go to The Age of Happiness Facebook page to have
So much of the terminology around growing old carries negative connotations, and Baby Boomers are pushing back with a “war on words.” Star Tribune reporter Jackie Crosby examines how the huge economic power of older adults is making marketers take greater care in how they characterize aging. Crosby’s story begins with Ecumen CEO Katherine Roberts