Actress Florence Henderson, best known as the mom from The Brady Bunch, launched THE FLOH CLUB last month, a telephone-based technical support service that aims to empower older adults. After years of sticking her head in the sand when it came to computers, one of America’s favorite TV moms wanted technology to be simple. "I know a lot of people my age who are real computer buffs," Florence observes. "Still, so many older adults, who did not grow up with this technology, find computers daunting and frustrating." They feel it’s beyond their abilities to use computers the way younger people do and are often hesitant to ask for help, not wanting to be a bother. The Floh Club was created to focus on the needs, concerns, and interests of people who didn’t grow up with computer technology and uses patient and friendly North American-based support experts.

Floh Club members receive any-time support for computer issues big and small, like setting up a printer, learning to use Facebook, or how to check financial and stock performance online. Membership fees vary – from 24.99/month or $249.99 annually, to a one-time "Empowerment Session" for assistance with something like iPod setup and digital music downloading or how to videoconference with Skype.

Hats off to this 75-year old actress-turned-entrepeneur for helping to empower seniors!  ~Helen Rickman