Ecumen CEO Kathryn Roberts was doing an interview yesterday with the Associated Press on including long-term care financing reform as part of health care reform. And out popped another sign of America’s Age Wave: AP, the country’s premier wire service, has designated a reporter, Matt Sedensky, to cover the beat of "aging."

AP sees aging is changing America. But so many media avoid aging-related coverage because they don’t think the subject falls into a high-spending advertising demographic (meaning younger people) or they don’t have the people who engage in the subject or they think it’s boring. Hello … . more people than ever before in this country’s history are aging. And that means there’s fascinating stories of aging changing America from housing to technology to family relations to product development to finances to public policy … . and on and on.