Some age-restricted communities have just awful names.  Looks like Leisure World, which used to be all the rage in new-fangled senior housing communities is due for an identity update.

Leisure World began in 1960 as one of the country’s first planned retirement communities.  Several more were built in California.  Now about 100 Leisure World residents are lobbying to get rid of the name Leisure World, saying it doesn’t reflect who they are.

"The reason I believe that now is the time is because we are going to be getting a new demographic retiring, so-called boomers, and they don’t want to be in anything that smacks of inactivity or retirement," said Anne Seifert, president of the Where We Live club, in the Orange County Register. "The 60-years-old people are (the new) 30."

The club is holding a community forum about the name update proposal on April 23 and May 14. The group is suggesting Leisure World be changed to Seal Beach Pointe, Seal Beach Highlands or Seal Beach Meadows.

"It’s not very pleasant to say, ‘I live here’ and then you’re the butt of the joke," she said. "The name no longer fits the residents who are here. Today’s 60-plus residents are active in sports, volunteer and many have encore jobs," Seifert said.

Aging is Changing at Leisure World and in America.