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When big-time athletes create a charitable foundation, it's often focused on kids. Not Jeremy Bloom's. The three-time freestyle skiing champion, two-time U.S. Olympian, University of Colorado football star and Philadelphia Eagles draft pick created Wishes of a Lifetime, a nonprofit dedicated to fulfilling the dreams of low-income seniors.
"I just believe that too often in our society, seniors are an afterthought," says Bloom in a recent Sports Illustrated article by former Minneapolis journalist Selena Roberts. "Our focus is to effect change in the way we look at aging."