When big-time athletes create a charitable foundation, it’s often focused on kids.  Not Jeremy Bloom’s.  The three-time freestyle skiing champion, two-time U.S. Olympian, University of Colorado football star and Philadelphia Eagles draft pick created Wishes of a Lifetime, a nonprofit dedicated to fulfilling the dreams of low-income seniors.

"I just believe that too often in our society, seniors are an afterthought," says Bloom in a recent Sports Illustrated article by former Minneapolis journalist Selena Roberts.  "Our focus is to effect change in the way we look at aging."

Good stuff.   Read Roberts’ article here and visit Wishes of a Lifetime here.