Entrepreneur Berry Brunk and blogger (He blogs at Future of Senior Housing) shares a quote from a new study about aging in place and assisted living from the National Investment Center: “The [senior] housing industry (At Ecumen we call it a profession) needs to change its sales and marketing message to place more emphasis on these communities as places that enable residents to get more from life, rather than places to receive care. It is not being suggested that grandiose promises of entertainment and excitement be made, but rather the elements that provide a sense of community, friendship, belonging, enjoyment, fun, education and continuing life need to be stressed more.” The study isn’t available online, but Berry outlines several highlights from it that are interesting to people working to figure out and innovate in senior housing and services. You can also read what boomers are thinking about aging here.