Changing Aging Blog

Bacardi Rum Embraces Go-Go Boots and 1860s, But Forget About Baby Boomers and Seniors
Date: Jun 30th, 2009 4:18am

Author:

Eric Schubert

If you get a second watch this new Bacardi ad. Then read marketer Brent Green's analysis at Boomer.  Brent is a boomer.  Brent is insightful.  Brent has a blog.  Marketers who ignore that consumers are aging do so at their own risk.

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