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Bacardi Rum Embraces Go-Go Boots and 1860s, But Forget About Baby Boomers and Seniors
Date: Jun 30th, 2009 4:18am
If you get a second watch this new Bacardi ad. Then read marketer Brent Green's analysis at Boomer. Brent is a boomer. Brent is insightful. Brent has a blog. Marketers who ignore that consumers are aging do so at their own risk.