2009 Purpose Prize Winners Announced by Civic Ventures

This year’s winners of The Purpose Prize, a $100,000 award for social innovators in their encore careers, are using a new stage of life to do extraordinary things to improve life for millions of people worldwide.

They include:

  • A former telecom executive who helped wire an Appalachian county and brought laid-off factory workers back to profitable farming.
  • A professor who invented a way to transform toxic fly ash into green bricks.
  • A psychiatrist who helps saves soldiers’ lives by offering free mental health treatment.
  • A former NASA exec who works to treat alcoholism in Native American communities by reviving old customs and traditions.
  • A couple who honor their son, killed on 9/11, by helping to bring mental health services to countries ravaged by terrorism, violence and war.

These people – and five other $50,000 winners – are social entrepreneurs over 60 who are using their experience and passion to take on society’s biggest challenges. Now in its fourth year, the six-year, $17 million program is the nation’s only large-scale investment in social innovators in the second half of life.

The winners and 1,000-plus nominees in 2009 underscore a trend in entrepreneurialism later in life. According to studies by the Ewing Marion Kauffman Foundation, the 55-64 age group is the most active in creating new ventures. Counter to stereotype, people ages 20-34, the study found, are the least entrepreneurial.

"More than ever, the problems facing our communities, our country and our world call out for creative solutions," said Marc Freedman, co-founder of The Purpose Prize and author of Encore: Finding Work That Matters in the Second Half of Life. "Fortunately, we don’t run out of ideas as we age.

"Like so many others in this new stage of life between the end of midlife careers and the beginning of true old age, The Purpose Prize winners combine creativity, experience and passion with a desire to do something bigger than themselves," Freedman continued.

The Encore Careers campaign is run by Civic Ventures, a national think tank on boomers, work and social purpose. Funding for The Purpose Prize comes from The Atlantic Philanthropies and the John Templeton Foundation.

Sherry Lansing, CEO of the Sherry Lansing Foundation and former chair of Paramount Pictures’ Motion Picture Group, chairs the jury that selected this year’s winners. The 24 judges are leaders in business, politics, journalism and the nonprofit sector – including actor Sidney Poitier, social entrepreneur Thomas Tierney, former Senator Harris Wofford and journalist Cokie Roberts.

The winners and 49 Purpose Prize Fellows of 2009 will be honored at a Summit on Innovation on Oct. 31 – Nov. 1 at Stanford University’s Graduate School of Business’ Center on Social Innovation, one of the world’s leading academic centers focused on social entrepreneurship.

The 300-plus attendees of the invitation-only event will hear a keynote address from Pulitzer Prize-winning columnist Ellen Goodman, and a panel discussion between William Damon (professor of education, director of the Stanford Center on Adolescence, and author of Nobel Purpose: The Joy of Living a Meaningful Life); Philip Zimbardo (professor emeritus, Stanford University, researcher behind the Stanford Prison Experiment, author of The Lucifer Effect and Time Paradox); and Laura Carstensen (professor of psychology, founding director of the Stanford Center on Longevity, and author of A Long Bright Future).

The Purpose Prize is a program of the Encore Careers campaign (www.encore.org), which aims to engage millions of baby boomers in encore careers combining social impact, personal meaning and continued income in the second half of life. The goal: to produce a windfall of human talent to solve society’s greatest problems, from education to the environment, health care to homelessness.

Short summaries for all winners are below. Fuller summaries, videos and photographs are online at www.encore.org.