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“Little Old Lady With a Prius”: A Bad Headline

So yesterday in Minnesota the State Legislature voted to override Governor Pawlenty’s veto of a gas tax.  The result:  Minnesota’s first gas tax hike in 20 years . . . . and bad headline writing.

Today’s Saint Paul Pioneer Press featured a chart to show the gas tax impact.  It created three categories of drivers, labeling them as:

1.  Gas Guzzler

2.  Middle of the Road

3.  Little Old Lady with a Prius.

Enough with the cute, old labels.  Why not call the “Middle of the Road” person, a “big, middle-aged person.”  It wouldn’t cross the mind. 

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