Signs, Signs, Everywhere a Sign

Posted By John Korzendorfer, Senior Director of Campus Operations
The ongoing dialogue on the Changing Aging blog about “IT” fascinates me. “IT” is comprised of numerous factors, and today I would like to talk about one of them as they relate to America’s nursing homes.
SIGNS!
In my work I have the opportunity to visit numerous nursing homes, and so many of them have this in common:
SIGNS!
I’m not talking about directional signs. . .
Remember the chorus from the mid-70’s song “Signs?”
“Sign, sign, everywhere a signBlocking out the scenery, breaking my mind.Do this, don’t do that, can’t you read the sign?”You know what I am talking about. . .
Wash Your Hands
Flush The Toilet
Close the Door
Other Door
Keep Door Closed
Knock Before Entering
Guns Are Banned From This Facility
No Parking
Do Not Park Wheelchairs Here
Sign In At The Front Desk
Visitor Registration
Delivery’s In The Rear
Etc. – Etc. – Etc.
And, if we do put up a sign, how about using other ones, such as:
Welcome!Our Mission is to Create Home. How Can We Help?
We Want Your Ideas.
Thank You for Choosing Us.
We’re Proud to Serve You.
We’re Thankful for You.
How Can We Do Better?
If you have “IT,” you will look “IT.”
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This entry was posted on Monday, January 28th, 2008 at 1:14 pm and is filed under Hospitality, It, Leadership, Vital Successful Aging. You can follow any responses to this entry through the RSS 2.0 feed.

January 28th, 2008 at 4:39 pm
I love the concept - We all need to be more aware of how our building appears to people walking in off the street.
Thanks John
January 28th, 2008 at 6:36 pm
I’ve often had this same thought. We’ve had so many signs up that they completely lose their impact and definitely do not “create home” . To help solve this dilemma here at Pathstone, when we opened our new building we created a staff only communication area for all those pesky, but needed signs. This has gone a long way in helping us create a better atmosphere here in Mankato. Thanks for the great insights.
January 28th, 2008 at 8:58 pm
We are in the ultimate hospitality business and can never forget that.
January 31st, 2008 at 9:53 am
Thanks, John, for your wise words. Sunrise is going to address this issue beginning today.