The other day we highlighted a new commercial from Erickson, an innovator in the Continuing Care Retirement Community (CCRC) field. A few other interesting things from Erickson. They have a blog called e-chronicles here. They’ve done some very neat things in reaching out to their customers and beyond. The Erickson Tribune, which has become a lifestyle newspaper, that goes to 6.5 million people. They’ve also started Retirement TV, a cable television network. In addition Erickson also has underwritten a new undergraduate and graduate school program at the University of Maryland, Baltimore. It’s mission: To prepare a community of leaders who will use their education to improve society by enhancing the lives of older adults. Erickson has a number of resources that most organizations in senior housing and long-term care dream of. According to a 2006 Baltimore Sun article, Erickson planned to spend $20 million on their newspaper. But how they think and approach things is applicable to all organizations in terms of innovation: they have looked at aging differently and through that lens have developed new niches and met people’s desires in senior housing and aging services that weren’t being served. What other innovative ideas have you seen out there that are looking at aging differently?