A tale of two names . . . LeadingAge vs. American Homes and Services for the Aging

LeadingAge is confident, bold, energetic.  The other name: well, it’s pretty tame, pretty safe, and pretty boring. Changing aging in America means stepping up and stepping out.

Congratulations to the American Association of Homes and Services for the Aging, which is putting a new name before its membership to much better reflect who the organization is on the Inside with a new name on the Outside  . . . LeadingAge.