To change the way we think about aging, we need to change the way we talk about aging.

To change the way we think about aging, we need to change the way we talk about aging.

In a recent issue of Forbes, Robin Seaton Jefferson makes her case for more sensitive language in an article titled “Addressing How We Talk About Aging Never Gets Old: 'Whatever You Do, Don't Say Elderly'”.

The tide is starting to turn, Jefferson writes, as companies in the “anti-aging” business are beginning to understand that they are framing aging all wrong.