Two-thirds of baby boomers told us in our Age Wave study us that their ideal situation if they need care as seniors is to have it at home with a mix of family caregivers and professional caregivers. Look below at the ‘language’ HouseWorks uses. It is all customer-focused. HouseWorks is a Massachusetts-based home care company that has set out to completely differentiate itself from others in their marketplace. They highlight that they provide the best home care services, whereever ‘home’ is, including one’s condo, single-family home, assisted living community, or nursing home. I’ve highlighted a few areas below from the ‘about us’ section in their website where they use language differently than most home care organizations and further differentiate HouseWorks for their customers. From the beginning, HouseWorks was meant to be a different kind of private-pay home care company €” more flexible, more reliable, and more responsive than any of its predecessors.A better home care solution for seniors and their familiesFounded in 1998, HouseWorks is a local company dedicated to helping seniors live independently, no matter how challenging their circumstances. Today, HouseWorks is fulfilling its mission by providing the most responsive and reliable home care services in Eastern Massachusetts.HouseWorks’ fundamental innovation has been its entrepreneurial approach to service delivery, a customer-driven approach that returns a sense of control to adult children and their elderly parents. Rather than telling customers what they can or should have, HouseWorks listens to what they want and bends over backward to meet their needs. HouseWorks’ professional staff makes a direct connection with adult children of aging parents, speaking to them as peers and respecting their point of view.HouseWorks’ dedication to helping seniors live independently goes beyond providing great home care services: it also means giving back to the community and forming active affiliations with organizations that share our commitments. Through the company’s remarkable growth and community involvement, HouseWorks is realizing its vision.